PR & Media – Work With German Backpacker!

Welcome to German Backpacker, a leading adventure travel blog founded by Patrick Muntzinger. Since its launch in fall 2017, has rapidly emerged as one of Germany’s premier travel resources with 1 million readers, captivating a diverse and extensive readership from both within Germany and around the world. With a focus on adventure travel, our blog and its corresponding social media channels have become an invaluable source of inspiration and information for travel enthusiasts seeking thrilling experiences. We are delighted to have you join our community of avid readers and followers, and we look forward to sharing exciting adventures and invaluable travel insights with you.

At German Backpacker, we actively seek meaningful collaborations with like-minded brands and partners in the dynamic tourism industry. If you’re interested in exploring potential opportunities to work together, we invite you to reach out to us via email at patrick {at} germanbackpacker {dot} com.

A selection of brands German Backpacker already worked with


Let’s work together!

• Press Trips: As a passionate traveler, I have had the privilege of visiting and reporting on various destinations through my travel blog and social media platforms. I am open to both group and individual press trips and have successfully partnered with esteemed organizations such as Sri Lanka Tourism, Antigua & Barbuda, Bahamas, Kerala Tourism, Visit Aberdeenshire, Visit Britain, Visit London, Experience Romania, and Agrotourism Cyprus.

• Media Campaigns: I participated in the highly successful Backpackagram media campaign with Pure New Zealand, targeting the German backpacker market and reaching over 1 million people.

• Media Features: My travel insights have been featured and interviews conducted in renowned international newspapers and channels, including Forbes magazine, where I shared valuable information on travel-related topics.

• Sponsored Posts: If your product or brand aligns well with my audience, I offer sponsored post opportunities. Please reach out for more information.

• Social Media Features: I am delighted to showcase your brand or product to my engaged social media followers. I have previously collaborated with esteemed lifestyle and travel brands like North Sails and Holzkern.

• Product Reviews and Features: If you wish to have your product or brand featured and reviewed on my travel blog, I have previously reviewed items such as the YI 4K+ Action Camera and the Cabin Zero backpack. Please contact me for further details.

• Travel Writing / Guest Posts: I have contributed articles to major publications like Hostelworld and welcome guest posts from other travel writers and bloggers. Feel free to reach out if you are interested.

• Content Creation: In addition to my writing skills, I specialize in professional travel photography and video production.

• Digital Marketing & Social Media Consulting: With a Master’s degree in Management focused on digital marketing and valuable work experience in product management, management consulting, marketing, and sales both domestically and internationally, I offer consultation and support for your business leveraging my expertise.

For inquiries regarding any of the above collaboration opportunities, please don’t hesitate to contact me. I look forward to discussing how we can work together to create impactful and mutually beneficial partnerships.



What our business partners say…

„We got in touch with Patrick after discovering his Instagram account and his travel blog “German Backpacker” online. His positive, visual language and his real interest in the countries he explores were the perfect requirements for a collaboration with Bahamas Tourism. The Bahamas are only a unique destination if you explore the less known islands, if you get in touch with the locals and if you get to know their lives. And this is only one of the strengths we see in Patrick. The result of his trips are real stories and real encounters. I know that Patrick doesn’t like to be called an “influencer” – but this is exactly what he is, and this is why we would love to work with him again anytime in the future. With his content, he delivers information as well as creates inspiration. There’s nothing more we could have asked for. There’s no need for guidelines and instructions, since Patrick overdelivers. Because he (still) travels with his heart.”

– Angelika E. Ardelt, CEO Text&Aktion and responsible for Bahamas Tourism

“It was our privilege to work with Patrick as we have recognized him as a young, talented travel blogger with a lot of passion for travel. His unique style of showcasing his travel experiences inspire many holiday seekers around the world. With his professionalism in collaborating with us, I highly recommend Patrick and his website to any travel and leisure brand.”

– Chaminda Munasinghe, Sri Lanka Tourism

What our readers and followers say…

“You know, it was your posts back in March that made me decide to visit Jordan ! And I went there in June! Wadi Rum was like another planet!”

– Raman Evazians, reader of

What our colleagues say…

“I was lucky enough to travel with Patrick on a press trip in Italy. He was a pleasure to travel and work with: always smiling, hugely enthusiastic about everything he does, happy to collaborate and share ideas, incredibly professional, and very talented and creative. I’d be delighted to work and travel with him again!”

Bella Falk, BBC TV Producer & Photographer



Our readership primarily consists of adventurous travelers between the ages of 18 and 40, hailing predominantly from German-speaking countries (Germany, Austria, Switzerland), followed by the UK and the USA. With a keen interest in exploring the world through our perspective, our audience seeks a mix of thrilling experiences, cultural immersion, gastronomic delights, and recreational pursuits as they plan their upcoming holidays.

While our website originated from our personal backpacking adventures, we have expanded beyond the confines of budget travel. For us, backpacking embodies an active and adventurous holiday experience, unbound by limited travel standards. Thus, our platform showcases not only popular backpacking regions like Southeast Asia and South America but also off-the-beaten-path destinations such as Pakistan, Sudan, Ethiopia, and Kyrgyzstan. Furthermore, we cater to the interests of our readers by featuring upscale destinations like Antigua, London, and the Bahamas. Our goal, particularly for countries renowned for high-end tourism, is to present them in an enticing and meaningful manner, allowing our audience to combine elevated travel standards with an exciting and fun-filled adventure.

Given that the majority of our readers discover our website organically through search engines, our articles are carefully crafted to be search engine optimized. This ensures easy adaptability to reach your desired target audience effectively.

We strive to inspire and inform our readers, providing them with valuable content that aligns with their travel aspirations.


Reach & Data (2023)

Website Traffic: 60k+ Pageviews / Month

• Bilingual (articles in German and English)

Top Countries:
   1) Germany (~60%)
   2) Austria + Switzerland (~10%)
   3) USA + UK (~10%)

Media Kit on request via E-Mail.

I’m looking forward to working with you!